Customer information sharing among rival firms
نویسندگان
چکیده
منابع مشابه
Customer Information Sharing Among Rival Firms
The recent rapid growth of the Internet as a medium of communication and commerce, combined with the development of sophisticated software tools, are to a large extent responsible for producing a new kind of information: databases with detailed records about consumers preferences. These databases have become part of a Þrms assets, and as such they can be sold to competitors. This possibility ...
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ژورنال
عنوان ژورنال: European Economic Review
سال: 2006
ISSN: 0014-2921
DOI: 10.1016/j.euroecorev.2005.03.004